This is our original reproduction of the 1965 Pontiac Motor Trend Car of the Year Window Decals, This decal adheres to the outside of the window, the originals had adhesive on the front and mounted from the inside of the glass.
The editors and technical staff of MOTOR TREND Magazine presented the 1965 Car of the Year award to the Pontiac Motor Division of General Motors for styling and engineering leadership in the development of personalized passenger cars. Each Pontiac delivered that year had a window decal installed touting the award.
This was the third time Pontiac has graced their trophy room with this award. In 1959, when the big, luxury feel was all the rage among car buyers and performance engines were in the process of gaining popularity, Pontiac was successful in improving handling of their vehicles with suspension changes, wider tread, and more positive steering. Their leadership set the pattern for firmer ride, more positive steering, and a styling concept that found immediate acceptance.
The 1961 Tempest, featuring transaxle, curved driveshaft, and independent rear suspension, brought Pontiac another Car of the Year award. Motor Trend conducted rather extensive tests on the swing-axle Tempest, including a cross-country run over the Continental Divide in heavy winter snow without chains or snow tires as a test of handling and traction. It had noticeable advantages over solid-axle suspensions. 1965 was another banner sales year for the industry.
All major makers offered more models than ever before. All-new styling changes were certainly more evident among certain lines, standing out as ’65 models against competitors’ cars with all-new sheet metal but only minor styling changes. In styling, Pontiac shared body shells with other GM cars, but they maintained, in Motor Trends opinion, more model identification than their sister divisions.
From the Grand Prix to the GTO, anyone could tell they were all Pontiacs.